When people think about a new business, product or feature, they love to obsess over ideas. They are trying to find the next big thing and brainstorm ideas. The truth is that this approach will mostly lead to failure. Behind every great business or feature is a problem that is being solved. By solving a problem, you build something user-centric. You satisfy someone’s need or heal their pain. This is the first and most important step for finding a solution and startup idea. The following advice applies to both, startup ideas and new products for existing companies. It’s not your fault. The media always talks about those great ideas from…